Description: Method and Meaning in Polls and Surveys, Paperback by Schuman, Howard, ISBN 0674060431, ISBN-13 9780674060432, Brand New, Free shipping in the US Howard Schuman is one of the premier scholars of social surveys. His expertise concerns the way questions about attitudes and beliefs are worded and the effects questions have on the answers people give. However, Method and Meaning in Polls and Surveys is less about the substance of wording effects and more about approaches to interpreting the respondent’s world, and how surveys can make that world understandable—though often in ways not anticipated by the researcher. Schuman examines the question-answer process that is basic to polls and surveys, as it is in so much of life. His concern is with the nature of questioning itself, with issues of validity and bias, and with the scope and limitations of meaning sought through polls and surveys. Writing with both wisdom and humor, Schuman considers the issues both at a theoretical level, bringing in ideas from other social sciences, and empirically with substantive research of his own and others. Th will be of interest to social scientists, to survey researchers in academia and business, and to all those concerned with the pervasive influence of polls in society.
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Restocking Fee: No
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Book Title: Method and Meaning in Polls and Surveys
Number of Pages: 232 Pages
Publication Name: Method and Meaning in Polls and Surveys
Language: English
Publisher: Harvard University Press
Publication Year: 2011
Item Height: 0.5 in
Subject: Methodology, Sociology / General, Research
Type: Textbook
Item Weight: 9.6 Oz
Subject Area: Social Science
Item Length: 9.2 in
Author: Howard Schuman
Item Width: 6.1 in
Format: Trade Paperback
