The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,

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Book Title: New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Number of Pages: 320 Pages

Language: English

Publisher: Wiley & Sons, Incorporated, John

Topic: Marketing / General, Customer Relations, E-Commerce / Internet Marketing

Item Height: 0.9 in

Publication Year: 2008

Genre: Business & Economics

Item Weight: 11.5 Oz

Item Length: 8.6 in

Author: David Meerman Scott

Item Width: 5.5 in

Format: Trade Paperback